SoundDogs additional ability to license sound effects and royalty free music on behalf of their partners for commercial products makes SoundDogs the ideal platform for industry professionals on both sides of the transaction. In addition to putting their entire sound effect catalog and production music library online, SoundDogs has partnered with sound recordists, sound designers and music composers from all over the world offering these talented sound professionals a platform to have their sound effects previewed, purchased, downloaded and used by major players in the film, television, and radio industries. SoundDogs became an early industry influencer and set the stage for other sound effect suppliers to chase them into the digital universe. It was an incredible gamble that involved early collaborations with major sfx producers like ToddAO, Skywalker, Soundelux and SoundStorm and with impressive clients like Apple, Microsoft, Sun, Avid, and Digital River.
When the internet was barely available outside university and military circles and when post-production houses were still changing over to digital media, SoundDogs took the leap forward and began the race to offer the best sound fx and background music to the audio industry, specifically with motion picture editors in mind. SoundDogs is a pioneer in providing online sound effects and production music resources.